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Trademark Squatting in China: What Can an Overseas Brand Do?

Keywords: China trademark squatting | trademark opposition | trademark invalidation | China intellectual property lawyer

Illustrative scenario

An overseas business preparing to enter China discovers that its long-standing agent has applied for the same trademark in the agent’s own name. Promotional materials are ready, and the agent demands a licence fee. Can the brand continue using its name?

How a China lawyer can assist

Clients can engage us under Chinese law to search the applicant, classes, goods or services and procedural status, review evidence of the agency, dealings, use and knowledge, and assess the factual basis for relevant provisions of China’s Trademark Law.

Depending on the trademark’s procedural stage, statutory deadlines and conditions, we can assess opposition or invalidation and help prepare applications, evidence and legal opinions. Administrative or civil remedies for infringement or contractual disputes can be assessed separately. We can also help plan trademark classes, monitoring and licensing; ownership and outcomes are determined by the competent authority or court.

If you suspect trademark squatting, preserve records of the relationship and engage us promptly to check the trademark status and deadlines.

Attorney: Hongyu XiaoLicense no.: 13201201611507524

Lantai Partners · International Legal Services Team

WhatsApp: +8618994028276Email: [email protected]

The information on this website is for general informational purposes only and does not constitute formal legal advice on any specific matter. An attorney-client relationship is established only after a conflict-of-interest check, execution of a written engagement agreement and completion of any other applicable procedures. Outcomes depend on the facts, evidence, applicable law and requirements of the relevant authorities.